Hispanic consumers cut back spending over US deportation fears
The biggest US brands and stores are losing business from Hispanic consumers as Donald Trump’s administration threatens mass round-ups of immigrants.
Companies including toothpaste and soap maker Colgate-Palmolive and Modelo beer brewer Constellation Brands have reported slower sales from the Hispanic community, which makes up a fifth of the US.
The slowdown presents a challenge for retail businesses confronting a sharp decline in consumer sentiment triggered by worries about the president’s sweeping tariffs on trading partners.
As Trump promises a crackdown on the estimated 11mn immigrants in the country illegally — many from Latin America — some are also hiding from authorities, missing out on opportunities to earn and spend.
‘What Виждаме, че е освен смяна в размера на потреблението, само че и държанието на потреблението “, споделя Маршал Коен, основен анализатор на дребно в Circana, който сформира данни за регистрация на данни и изследва потребителите.
