Vivacom presents its experience in sustainable development during the ESG career week of Sofia University
More and more young people are looking for not just a job, but a meaningful professional path. ESG areas – sustainable development, social responsibility and ethical business practices – are becoming a natural choice for those who want to contribute to positive change. This is precisely the topic that the ESG Career Week of the Faculty of Economics of Sofia University focuses on, which takes place from October 11 to 17, 2025.
As a technology company with a long-term commitment to sustainable development, Vivacom also joined the initiative. The Sustainable Development Manager at Vivacom – Evgeniya Pavlova, shared with the students how her professional path at Vivacom began, how her interest in ESG topics arose, and what motivated her to reorient herself from business administration to sustainable development.
The telecom's strategy for building a sustainable future is an integral part of Vivacom's mission to have a positive impact on society and the environment. The company has made significant reductions in carbon emissions: at the beginning of the year, United Group, of which Vivacom is a part, announced an investment in renewable energy production with the aim of achieving net zero emissions by 2040 and has already opened two of a total of four plants.
In addition, Vivacom has introduced the first Half and eco Half SIM cards in Bulgaria (made from 100% recycled plastic with half the size) with a lower carbon footprint and achieves 100% recycling of waste from its operational activities. But Vivacom’s biggest investment is in the development of human capital, the people who apply ESG principles in their work every day. That is why over 5,000 employees are undergoing sustainability training this year.
“Sustainable development is not a separate project, but part of our corporate culture. Every Vivacom employee contributes to this through their daily actions – from energy efficiency to social engagement. I am glad that we can share this experience with young people who will be the drivers of change, ” says Evgeniya Pavlova, Sustainable Development Manager at Vivacom.
The company’s participation in the ESG Career Week is part of its mission to encourage young talents to build careers with a cause and to be active participants in creating a more responsible and sustainable future.
