The joint Bulgarian-Chinese project "Economic Corridor of the Rose" envisages ...

The joint Bulgarian-Chinese project "Economic Corridor of the Rose" envisages

The Whole Family of Bulgarian Rose Products Will Be Sold In China

The joint Bulgarian-Chinese project "Economic Corridor of the Rose " envisages the production of the whole series of products based on the Bulgarian rose in Bulgaria and its entire realization on the Chinese market.

Bulgarian-Chinese Chamber of Industrial Development and Orient International Holding - Shanghai signed a Strategic Partnership Agreement and thus launched the project "Economic Corridor of the Rose ". Negotiations lasted more than two years. The new unit Oriental International Shanghai Floriculture Industry starts production in Bulgaria of its own brand of cosmetic products with rose oil and other essential oils.

The President of the Chamber Desislava Doncheva explained to Radio China that in September 2018 one of the directors of Orient International Holding with his delegation visited Bulgaria to meet with local partners and invest in Bulgaria in the textile industry. Two more visits followed.

The project "Economic Corridor of the Rose " will add value to the Bulgarian rose oil as it is aimed at exporting finished products, not raw materials.

The first manufacturer to make the pilot series of the first six products was also selected. This is expected to happen at the end of August and the product series to increase.

The holding has created a special commercial structure, focused entirely on the Bulgarian rose Damascene. The interest in Bulgarian rose oil in China is huge and often leading to adoration. BG traditional cosmetics will be relied on. Only the packaging will be developed in China by the company's experts. The exterior design and packaging of Bulgarian goods remain one of our weaknesses to fight international competition. Let’s hope to see a new vision of the Bulgarian cosmetics with the new brand of the fashion giants.